The footwear brand created the TOMS COVID-19 Global Giving Fund* to support long-time Giving Partners on the frontlines of the COVID-19 health crisis.
Today TOMS announced the brand will be donating one-third of net profits to the COVID-19 Global Giving Fund* created to support long-time Giving Partners currently on the frontlines of the COVID-19 health crisis.
As of April 1st, every TOMS purchase will directly support Giving Partners that are responding to COVID-19. For every $3 TOMS makes, they will donate $1 to the COVID-19 Global Giving Fund, which currently supports giving partners the brand has worked with for many years.
“TOMS has always been in business to improve lives. That mission is important to us and our community every day. Now, more than ever, we are honoured to apply what we have learned over the past 14 years of giving to address this global health crisis. We know the best way to help is to use our resources and the power of our customer’s purchase to invest in our giving partners who are on the frontlines directly addressing this pandemic. We are grateful for these deep partnerships and are eager, together with our customers, to continue to support their efforts to combat COVID-19,” says Amy Smith, TOMS Chief Giving Officer.
The TOMS COVID-19 Global Giving Fund currently supports Americares, International Medical Corps, Partners in Health, WaterAid and The Mix. Together, these organizations are working to combat the negative effects of COVID-19 through mental health support, handwashing, and medical supplies.
* One-third of the net profit from each TOMS product sold, starting April 1st, until TOMS ends COVID-19 giving efforts. The Fund is administered by TOMS and not by a non-profit organization.