This World Environment Day let us all truly understand how much nature means to us. Timberland is not just doing one thing, but 50 million things. Timberland has committed to planting 50 million trees by 2025. The brand has long committed to lessening its ecological footprint on the earth while continuing to leave an indelible mark on the outdoor industry.

“Making a positive impact on the world has been part of Timberland’s mission for decades. It is about designing a better product with both the consumer and the planet in mind and pioneering sustainability in fashion.” Comments Moosa Mayet, General Manager for Timberland South Africa. “Caring is no longer enough, we need to do more to protect nature and to protect each other,” he adds.

While Timberland has to date accomplished several impressive goals, including recycling 310 million plastic bottles in their footwear, planting more than 9 million trees worldwide and completing over 1 million hours of community work, the brand remains committed to hitting its eco-minded targets and setting the standard for sustainable fashion. The brand’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – in terms of their products, the outdoors, and the communities around the globe where we live, work and explore.

“We need to rethink how we do everything. We have to emerge from this pandemic as a more responsible society. Let us use this time to reflect and find out what else can we do for nature, to find out what more we can do to protect our planet.” Concludes Mayet.


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